Moving Business Forward

Strategic Solutions. Measurable Results. Trusted Partnerships.

Why Broadwell Group?

Broadwell Group is a full-service consulting firm, founded in 2001. We have experience working with small, medium and large companies, including a broad range of healthcare and Fortune 500 companies. Our commitment is to deliver bottom line results for your business. Sustainable results are the product of the way we work together.

BGI works with companies to develop solutions that are designed to improve a company’s bottom line, whether for-profit or not-for-profit. Our teams have a bias for action and are structured to be accessible and flexible based on client needs. Our typical engagement focuses on analyzing difficult issues that are frequently intertwined and developing solutions and strategies for improving the business. We typically begin with voice of the customer research, then develop a prioritized roadmap and see it through to implementation.

We are driven by a compelling desire to offer our clients the best value. We are committed to delivering cohesive integrated solutions. Our project teams are strong, deliberate and focused on attention to every detail. Our success is measured on your deliverables. We truly act as partners in your business.

Meet Our Leadership Team

Will Melson, President

Consulting & Technology Service Line Leader

Will Serves as the firm’s consulting and technology practices leader. With over twenty years helping companies solve complex problems, he advises hospitals, physicians and healthcare companies to set strategic direction , develop in-depth analysis and design, and then lead implementation of performance improvements. His experience encompasses mergers and acquisitions, operational improvement, change management, organizational design, cost containment, revenue enhancement, strategic planning, and IT planning.

Will has advised clients in deals with a combined value well over nine billion dollars ($USD) and is a frequent speaker on mergers and acquisitions. Most recently he co-presented with the senior litigator from the FTC and deal-making and regulations

He has served as a principle at PricewaterhouseCoopers and interim CEO of several organizations as well as a captain in the US Army. Will holds a B.A. in Electrical Engineering from Tennessee Technological University, as well as a MBA from the Fuqua School of Business at Duke University, graduating Summa Cum Laude and Fuqua Scholar. He serves on non-profit boards and is a frequent speaker and author.

 

Rhonda White, NP

Senior Clinical Advisor

Rhonda White, NP has over 20 years of clinical experience as a nurse practitioner and is a senior clinical advisor with BGI who assists clients in all aspects of clinical, nursing, quality and advisory services. Her wide-ranging areas of clinical practice include Internal medicine, Family practice, Women’s health, Geriatrics, and Retail health. Rhonda is a nationally certified Family Nurse Practitioner and is a Ga Registered Nurse/NP. She holds a Dual Master’s degree from Emory University in Nursing and Public Health. As a senior leader in BGI, Ms. White focuses on clinical delivery, quality, joint commission prep, clinical excellence, administration improvements, health education, analysis and patient satisfaction.

As a Nurse Consultant, she is able to provide expanded and autonomous clinical practice, make complex decisions, provide leadership, education and support at a clinical level. Her role at BGI is to advance the practice of others and provide leadership at a strategic level to implement change and innovation in clinical practice.

Heather Creran

Laboratories Practice Leader

Heather is the firm’s laboratories practice leader and a senior C-suite advisor. Previously she was President of EGL and NTD – Eurofins Clinical Diagnostics and CEO of CSI Laboratories. Heather has extensive strategic and operational know-how in driving growth and transformation. She has led strategies to turn around underperforming companies, led complex integration processes, launched new products and services, built partnerships, and expanded commercialization.

Heather’s areas of expertise include cost reduction and operational efficiencies, commercial and reimbursement strategies, team leadership, merger and acquisition due diligence and integration, and customer service and experience.

Heather serves on advisory boards and committees with high profile non-profit industry and government organizations. She received her B.A., with majors in Economics and Political Science from Duke University.

Brian Wade, Executive Vice President

Client Partner

Brian Wade joined BGI with over 20 years of leadership development, change management and training expertise. He serves as the firm’s business and organizational development leader. Any given week you will find him in with employees on the floor, or in scrubs in an OR, or a suit in the Board Room, or in various meetings with C-suite clients and staff. He uses his relationship skills to help clients manage change, develop leaders who have significant impact on results and implement new programs.

On the “opposite” end of the scale, he is particularly adept at helping organizations prepare for accreditation. As the Executive Vice-President and Client Partner, Brian works with you from the conception of the project to its completion. Brian combines well thought out solutions with pragmatic experience. He graduated #1 in his graduate class and will soon complete his doctorate. He will ensure that your BGI experience is second to none. After all, it is BGI’s results and relationships that set them apart from everyone else.

Hal Runkel, EVP

Human Behavior Practice Leader

Hal Runkel is among the world’s most trusted experts on human behavior, conflict management, and communication. He comes to BGI with over 20 years’ experience coaching leaders to increase their influence and build buy-in throughout their organization.

A New York Times bestselling author, Hal has served as a go-to relationship expert for NBC’s Today Show, Business Insider, Inc., and hundreds of local media outlets. Hal has spoken in over 20 countries, and his words are read by thousands every day, but his main influence is with his executive coaching clients. Any given week he’ll be counseling a CEO to carefully navigate through corporate politics, or coaching an executive to deliver a speech designed to align the whole company behind a new initiative. As a former licensed therapist and registered mediator, Hal combines the refined listening skills of a counselor with the savvy of a conflict negotiator.

By far his proudest work has been with the U.S. military over the last ten years, helping leaders manage constant change and develop systems for handling conflict quickly and quietly. Hal’s newest book, Radical Response-Ability: The Required Leadership Mindset for the 21st Century, is due out in 2020.

Client Testimonials

"Will and his team of consultants helped us integrate 150+ IT applications into a newly acquired hospital and merge it into our multi-site health care system. Will himself is very personable and highly knowledgeable. He took the time to get to know us and help us direct the integration and experience of 1,700+ employees, leaders and staff. I will definitely seek out Will if a similar opportunity arises."​
- Real Client
"Will has occasionally worked as a business partner with Cornerstone. Recently, Will joined us on an extensive organization analysis engagement for a multi-billion cell phone company in Seattle, Washington. Will is a terrific person and resource to have as a partner on any client engagement."
- Real Client